ORAL SPRINGS, Florida, July 16, 2015 /PRNewswire/ --
By
combining new concepts and improved dining experiences for the
restaurant industry indicates eating and dining establishments are doing
whatever it takes to draw more consumers in order to increase
revenues. Specialty Eateries & Restaurant venues in focus are
Latitude 360 (OTC: LATX), Yum! Brands (NYSE: YUM), Dave & Buster's
(NASDAQ: PLAY), The Cheesecake Factory (NASDAQ: CAKE) and Starbucks
(NASDAQ: SBUX)
Latitude 360 (OTCQB: LATX) Gets The Fast Track On
Exploding Daily Fantasy Sports Market With "360 Fantasy Live" - Having
already achieved widespread success with its unique business model of
luxury dining combined with several different forms of live
entertainment, Latitude 360 recently expanded its growing portfolio with
the acquisition of Major League Fantasy, a leader in the world of daily
fantasy sports, a market that has exploded in popularity in recent
years. Last year over 57 million Americans played fantasy sports, and by
the end of 2016 it is estimated that fantasy sports will make up a 6 to 10 billion dollar
industry, with daily fantasy games accounting for a growing stake in
those figures. With this move, Latitude 360, which currently trades at $.52 cents per share, will enter
into the multi-billion dollar industry of fantasy sports, boasting its
own proprietary live fantasy game to take place in its restaurants,
called "360 Fantasy Live". At $8.5 million
in cash and stock, the deal is viewed as a favorable one for the
company, as MLF had recently tripled in size and popularity just as the
daily fantasy sports market is booming.
Read the full LATX announcement at http://www.financialnewsmedia.com/profiles/latx.html
The
acquisition of MLF allows Latitude 360 to position itself as one of the
first live, multimedia venues to offer in-house, high-stakes,
competitive daily fantasy events. The "360 Fantasy Live" experience
coincides with a major move by daily fantasy juggernaut DraftKings to
partner with Los Angeles sports
mega-plex the Staples Center to create a DraftKings bar and lounge where
fantasy players can engage in the latest DraftKings games. With the
success of DraftKings and its rival, FanDuel, Yahoo (NASDAQ: YHOO)
recently decided the time was right to join the daily fantasy fray,
launching its first ever daily format. While the company has long been
one of the leaders in seasonal fantasy sports, their first entry into
daily gaming marks an industry boom reflected in recent numbers that
indicate over 55 million North Americans have engaged in fantasy sports
this year alone. Right at the apex of this market explosion, LATX will
offer one of the most original daily fantasy experiences available to
consumers. It is the latest in a series of moves made by the company
that are intended to gradually branch into new markets.
In other specialty/restaurant news and developments: Yum! Brands (NYSE: YUM) Reports Second-Quarter EPS of $0.69, a Decline of 5%, Excluding Special Items; Expects Strong Second Half in China; Reconfirms 2015 Full-Year EPS Growth of at least 10% - Read the report at http://finance.yahoo.com/news/yum-brands-reports-second-quarter-201000306.html
Dave & Buster's (NASDAQ: PLAY), the Dallas-based, game-themed restaurant featuring such entertainment as arcade games, plans to unveil a second Minnesota location. In addition to a restaurant in Maple Grove, a Dave & Buster's is coming to Southdale Center in Edina next month. A grand opening has been set for Aug. 3 for the spot on the third floor near Macy's.
Starbucks
(NASDAQ: SBUX) officials say they will open 15 new locations in low
income and predominantly minority neighborhoods, including a store near
the epicenter of last year's unrest in Ferguson, Mo.,
as part of an effort to broaden the coffee company's footprint in urban
areas where they have set a goal of spurring job growth. Company
officials say the push dovetails with CEO Howard Schultz's pledge to hire 10,000 young Americans over the next three years who aren't currently employed or in school.
The
Cheesecake Factory (NASDAQ: CAKE) will celebrate National Cheesecake
Day in a big way this year by making it a two-day celebration and
offering dine-in guests any slice of its more than 30 legendary flavors
of cheesecake for half price* on both July 29 and July 30.
Traditionally celebrated on July 30, The Cheesecake Factory will start
its two-day National Cheesecake Day celebration a day early and unveil
its newest flavor - Salted Caramel Cheesecake - on July 29. Dine-in
guests can try a slice of the new Salted Caramel Cheesecake, or any of
The Cheesecake Factory's more than 30 legendary flavors of cheesecake,
for half price on both Wednesday, July 29 and Thursday, July 30*.
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